Wednesday 2 May 2012

Milton Keynes XSCAPE Spring Fashion Show

I recently Directed and Edited a series of short promo's for Aplitude Media a few weeks back.
The aim was to create a 'Flash Mob style event, consisting of Models, Breakdancers and BMX's Wizards suddenly performing in a busy shopping complex for a few minutes, then vanishing almost as quickly as they appeared. We did 10 performances in total, with a different fashion brand each time (including DC Clothing, Quicksilver, O'neils, Trespass and plenty of others) I wont post all the video's here, as they are variations on the same model, below.

This shoot involved three camera's. 2 handheld and one set up on a tripod - for maximum coverage.

I was also asked by the head honchos at XSCAPE MK, to shoot a behind the scenes Documentary. It was very last minute and thrown together quickly, but it works very well as a promo. Hopefully we'll be shooting a similar event in the the near future, and we can prepare a video shoot that's bigger and better.. It was a massive learning curve for all creative parties involved, and an invaluable experience.

Links to Amplitude Media can be found at the bottom of this blog.





AMPLITUDE MEDIA
http://www.amplitudecommunications.co.uk/apps/blog